Top 10 Social Media Analytics Tools in India for 2025: A Complete Comparison Guide
In 2025, businesses in India are increasingly relying on social media analytics tools to enhance their digital marketing strategies. These tools offer valuable insights into audience behavior, content performance, and competitor activities. Here’s a comprehensive guide to the top 10 social media analytics tools available in India this year.
1. Hootsuite
Overview: A widely used platform, Hootsuite allows businesses to manage multiple social media accounts, schedule posts, and monitor performance across various channels.
Key Features:
- Multi-platform management
- Customizable reporting
- Team collaboration tools
Best For: Businesses looking for an all-in-one social media management solution.
2. Buffer
Overview: Buffer is known for its simplicity and effectiveness in scheduling posts and analyzing social media performance.
Key Features:
- Content scheduling
- Performance analytics
- Team collaboration
Best For: Small to medium-sized businesses seeking an intuitive platform.
3. Sprout Social
Overview: Sprout Social offers advanced analytics and reporting features, making it suitable for larger enterprises.
Key Features:
- In-depth analytics
- Customer relationship management (CRM) integration
- Social listening tools
Best For: Enterprises needing comprehensive social media insights.
4. Zoho Social
Overview: Zoho Social is an Indian platform that provides robust analytics and seamless integration with other Zoho products.
Key Features:
- Real-time analytics
- Customizable dashboards
- Integration with Zoho CRM
Best For: Businesses already using Zoho’s suite of products.
5. Sprinklr
Overview: Sprinklr is an enterprise-grade platform offering unified social media analytics across multiple channels.
Key Features:
- Cross-channel analytics
- AI-powered insights
- Customizable reporting
Best For: Large enterprises with a global social media presence.
6. Brandwatch
Overview: Brandwatch specializes in social listening and sentiment analysis, providing deep insights into brand perception.
Key Features:
- Sentiment analysis
- Trend tracking
- Competitor benchmarking
Best For: Brands focusing on reputation management and market research.
7. Later
Overview: Later is a visual content planning tool ideal for platforms like Instagram.
Key Features:
- Visual content calendar
- Hashtag suggestions
- Analytics for Instagram
Best For: Brands with a strong visual presence on social media.
8. Sendible
Overview: Sendible offers a comprehensive suite of tools for social media management and analytics.
Key Features:
- Multi-platform scheduling
- Analytics and reporting
- Client management tools
Best For: Agencies managing multiple clients’ social media accounts.
9. Keyhole
Overview: Keyhole specializes in hashtag tracking and real-time social media analytics.
Key Features:
- Hashtag tracking
- Real-time analytics
- Influencer tracking
Best For: Campaigns focusing on specific hashtags or influencers.
10. BuzzSumo
Overview: BuzzSumo is a content research and social listening tool that helps identify trending topics and influencers.
Key Features:
- Content discovery
- Influencer identification
- Competitor analysis
Best For: Content marketers and PR teams.
Conclusion
Choosing the right social media analytics tool depends on your business needs, budget, and the specific features you require. Whether you’re a small business or a large enterprise, there’s a tool tailored for your social media strategy. For more insights and updates on digital marketing tools, visit Marketing Mind.
